Following Louis Vuitton’s partnership with UNICEF, the maison has released the first ever Silver Lockit bracelet designed by Virgil Abloh ‚ who helms the brand’s menswear collection as Artistic Director. Sleek and modern, yet immediately recognisable, the new designs add a fascinating additional dimension to the original bracelet collections. Taking inspiration from Virgil Abloh’s Spring/Summer 2020 runway collection, the Silver Lockits are available in four colour choices: black, orange, celadon green and a blue with hints of yellow.
The designer’s signature bold chains make an appearance — this time in silver, and linked to a thicker colourful cord that comes with a padlock engraved with the iconic LV charm. In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit designed by Virgil Abloh, anyone can have the opportunity to support UNICEF’s work to provide conflict-and disaster-affected children with access to water, sanitation, nutrition, education, health and protection services. This includes support to Syrian refugees and host communities in Egypt, Jordan, Lebanon, Iraq and Turkey, as well as children affected by recent natural disasters.
The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four Silver Lockit designs by Virgil Abloh retail at US$390, US$100 of which is donated to UNICEF. Since the launch of the Silver Lockit, the partnership has raised nearly ten million US$ for UNICEF.
The Silver Lockit by Virgil Abloh is available louisvuitton.com and in over 150 Louis Vuitton stores worldwide.
This story first appeared on Prestige Online Indonesia.