A fan of Chanel? Then you need to know the story of Gabrielle Chanel. The extraordinary woman still holds unique stories to tell. Chanel has shared three chapters which depicted from three cities that became the historic places for the Maison on how Gabrielle had her inspirations during her stay there.
First, let’s go to Deauville. In 1912, it was the epicentre of ambition and elegance, and one of the most popular seaside resorts of the Belle Époque. Here Les Ballets Russes perform; trends are set; beaches and regattas embrace the new sporting culture. Deauville is a place to be and to be seen.
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It witnessed the birth of the talent of an extraordinary woman. This new episode of Inside Chanel follows the footsteps of young Gabrielle. The era is one of rediscovered happiness. The Franco-Prussian war is but a memory, and society is evolving. The 1900 Exposition Universelle highlights the latest technical feats while announcing the pursuit of the 19th-century industrial revolution.
With technical progress comes social and cultural advances. Suddenly the carefree and economic splendour of the new Europe could be enjoyed. The French Belle Epoque marks the advent of seaside resorts and outdoor sports. Deauville charms with its Anglo-Norman architecture, its beachside promenade and its wealthy population.
Gabrielle Chanel makes her grand entrance in 1912 on the arm of Boy Capel, the English polo player who had become her lover and who she is madly in love with. Two years earlier, with his support, she had opened a hat shop in Paris and is now dreaming of establishing another. Deauville would become her showcase from 1913.
THE BOY OF HER LIFE
Quickly, with her sharp eye and eagerness for freedom, she realises that the constraints of sophisticated, corseted narrow dresses with their trains and complex headwear, must be revolutionized. It is here in Deauville that she imagines her first silhouettes in jersey. Here too, that she develops a taste for the elegance and practicality of menswear. Her inspirations? She drew them from Capel’s wardrobe, from the stable lads and the polo players at the racetracks, from the fishermen and even from the sea breezes that could blow fabrics away.
By the water’s edge, this sun lover observes bathing ladies swathed in improbable swimming attire. Soon she would offer them fluid beach pyjamas and functional swimsuits, drop-front trousers and striped sailor tops, all comfortable and incredibly stylish. The beige of the sand would become one of her favourite colours.
Rebellious and unconventional, Gabrielle allows her skin to tan, she wants to cut her hair, has fun on the café terraces, in restaurants. She applauds the performances of dancer Loie Fuller and the Ballets Russes, for whom she would later design costumes and support passionately. With the help of her sister Antoinette and aunt Adrienne, her boutique on the rue Gautont-Biron is buoyant: full of women yearning for knitted sweaters, and outfits that are simple yet nonchalantly chic. Gabrielle Chanel had just invented sports fashion. The designer had anticipated the coming of a new era where women would adopt a new stance.