In a glittering ceremony, renowned jewellers Beauty Gems recently inaugurated their flagship store at the The EmQuartier Mall, and we were more than excited. The celebration was marked by a ‘Because You Are Our Love’ theme that was accompanied by an elaborate presentation of exquisite diamonds. Here’s a quick #PrestigeRecap of the affair.
What went Down?
“The celebration is to reinforce our brand power and Thailand’s jewellery potential. We are pleased to have become the only Thai brand standing proudly among all international brands,” said Suriyon Sriorathaikul, MD of Beauty Gems Co. Ltd.
Adding to the allure of the day were beautiful and fashionable creations by the very talented and award-winning haute couture designers, Pla-Sudjit Sudjit and Ke-Kaysinee Klumyoosook.
The highlight of the grand opening, however, was the absolutely stunning jewellery on display. Among them, the most remarkable was the Le paradis de l’amour necklace. Priced at a jaw-dropping THB200 million, the piece features a 205-carat diamond, a 1,069-carat gemstone, and a 152-carat pearl — all superbly arranged in an 18-karat gold and 73-gram platinum setting.
In addition to this masterpiece, 11 other elegant necklaces were on exhibit. These included the L’affection, a topaz-diamond piece that symbolizes passion; L’amitiére, an amethyst-and-diamond necklace that is an ode to friendship; and the jade-diamond La Confiance, reflecting the confidence of pure love.
The shimmering sapphire and diamond La Pensée necklace evokes a sweet memory, while the Le Bonheur brings joy in its turquoise-and-diamond ensemble. The ruby-sapphire-jade-diamond Le Plaisir charms with its colourful pattern; the dreamy Le Rêve offers an elegant pearl-and-diamond necklace; and the Le Sourire ruby and diamond piece is certain to bring a smile to everyone’s
face.
Who was There?
Reminiscent of the very charismatic Met Gala, there was a red carpet at the event to greet the many celebrity guests in style. These included business personalities and the crème de la crème of Thai society, such as Jarin Sumanont, Suree Ratanahirunya, Patchara Veeraborvornpong, Ratchada Nana, Annteera Burapachaisri, and Kwanjai Jiaravanon among many others. Scroll through the gallery below to see more of what went down.
Beauty Gems Flagship Store, Floor G, The Helix Quartier, The EmQuartier, Bangkok; 084-555-6676. beautygems.com