Well into February, Valentine’s Day is on the horizon, and what better time to splurge on those you hold dear than on the day of love? While it’s always the thought that counts, the hunt for the perfect present can be tough, especially when it’s a medium for expressing your feelings. If you’re looking to truly dazzle your beloved this Valentine’s season, the saying that diamonds are a girl’s best friend isn’t unfounded.


The confident and eye-catching woman: Veeranun “Claire” Sdakornwongwachra, wearing diamonds from Dermond.

To help you choose the very best, Siam Paragon hosts ‘Siam Paragon Diamond on Love’ — a month-long campaign where the shopping mall’s 23 top jewellery boutiques showcase exclusive offers and new collections especially created to celebrate the season of love. As part of the campaign, four women represent four distinct characters and styles, offering inspiration for your diamond shopping! If you’re taking it solo this Valentine’s, it doesn’t hurt to be the source of your own sparkle either — no time like the present to treat yourself!

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What does ‘Siam Paragon Diamond on Love’ have in store?

The elegant, blissful woman: Pimdoa “Madmee” Panichsamai wearing earrings from P&P Jewelry.

Considered a world-class shopping destination, Siam Paragon is unparalleled for its variety of premium high jewellery boutiques. Especially for the occasion, leading diamond boutiques unveil an array of stunning designs. Expect exquisite new accessories from the likes of Blue River, Bijioux de Louis, Charms, DerMond, Gems Pavilion, Karat, Le Beau, Mikimoto, Nara, Pannarai Jewelers, Premiera, Prima Gems, P&P Jewelry, Rajadamri Jewelry, Scintialla, Sette, Siam Tiara, Sirinapa Diamond, Sirus Tanya, Tang’s by Chualee, Trez Jewelry and Xavier. For a hint of what the ‘Diamond on Love’ campaign has to offer, we’ve gathered below a list of the brand’s we’re most excited about.


What Else is There?

The trustworthy, reliable and honest woman: Chompoonuch “Bow” Rojsirirat sporting beautiful sapphire-adorned bands from Premiera.

Beautiful new collections aside, there are also multiple special offers available as part of the campaign. Those who spend at least THB60,000 at a participating jewellery boutique can get a SIAM GIFT CARD of up to THB5,000. Platinum M Card holders can get an additional THB1,000 SIAM GIFT CARD.


The versatile, sophisticated woman: Varithorn “Pae” Kanpaiboon wearing gemstones to represent delicacy and subtlety.

There’s more — the first top 14 spenders of the campaign are eligible to receive special gifts. Among them is a getaway — 3 days and 2 nights in an Ocean Pool Suite at Paresa Resort Phuket, worth THB110,520. There are also three Beauty Package prizes from Scarlett, each worth THB30,000, and ten gift vouchers from Siam Paragon’s leading restaurants. Credit card holders should also check out the special offers available, going up to 20% cash back deals depending on the card.

The ‘Siam Paragon Diamond on Love’ campaign lasts until February 28. To find out more, call 0 2610 8000 or visit siamparagon.co.th.

This February, Gems Pavilion not only celebrates the abundance of love in the air, but also its 22nd anniversary with the unveil of a new design. Elegant and minimally stunning, the design is especially inspired by its logo.

For those into bold forms and and luxuriously modern styling, Dermond’s ‘Absolute Deco’ collection charms with sophistication and a contemporary approach to jewellery. The collection is inspired by geometric lines and patterns from the Art Deco movement.

For a true taste of romance, Karat presents a gorgeous ring design, with a band that elegantly comes together to form a rose studded with diamonds. Available in both red and gold, this is a piece that will really reflect your feelings of true love.

For the fantastical, dreamy jewellery pieces, Blue River’s ‘Eternity Collection’ reflects the meaning of everlasting love, through the various forms of a pristine diamond. Featuring a series of exquisite necklaces, earrings and rings, the collection is inspired by a bouquet of flowers.

For the more sensual ladies, Premiera presents a modish bangle design. Italian gold and diamonds are adorned with fine, red rubies and sapphires.

The Valentine’s season is celebrated by Prima Gems with a selection of elegant accessories, including necklaces, earrings and rings. In the ring, a rich green dewdrop is framed by shining diamonds.

If you’re in search of something a little more personalised to gift your loved one — or even yourself — take a look at pieces from S.T. Diamond Design. A wide variety of precious gemstones are selected and used to mirror the wearer’s own distinctive taste and style.

P&P Jewelry’s earring design is all about artful manipulation of diamonds. Fancy dew drop cut diamonds adorn a glittering round cut diamond, to give the impression of flowers or a firework in mid bloom.