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With love in the air and Valentine’s Day just around the corner, the customary gift shopping period is well underway. When it comes to celebrating your one and only, you’d want to go all out — and what better way to show her you care, than by getting her a meaningful piece of jewellery? If you’re planning to truly dazzle your beloved this V-Day, find the perfect gem for the gems in your life at Siam Paragon’s ‘Valentine’s Diamond in Dreams’.

A month-long campaign that brings together 23 renowned diamond and jewellery retailers, expect to see special collections offered just for the season of love. Further strengthening Siam Paragon’s reputation as the place to find world-class diamonds and luxury jewels, prepare to be blown away by these exquisite new designs — all of which have been carefully created to express love and win hearts. Of course, if you’re flying solo this Valentine’s, you can most definitely be your own source of your own shine. Treat yourself. You, too, deserve the best.


The Key Brands to Eye

Joining the campaign are leading jewellery boutiques, including the likes of Gems Pavilion, Der Mond, Blue River, Prima Gems, S.T. Diamonds, and P&P Jewellery. Here’s what they’ve got in store.


Gems Pavilion: If she’s all about subtle sophistication.

Gems Pavilion welcomes the Valentine’s Day festivities with a new chain-style necklace and bracelet, designed to stand out while still easily complementing your every-day look.


Der Mond: If she’s far more than meets the eye.

Over at Der Mond, get ready to see the brand’s Dancing Fancy Ring — an iconic, timeless piece created using the finest selection of shaped diamonds. The diamonds are placed together using a special technique to create a stunning ring that almost seems to dance on your fingers as you move.


Blue River: If she’s charming and very, very sweet.

Blue River’s special collection expresses the beauty of a rose through necklaces, earrings, and a brooch. Well-selected diamonds and multicolour sapphires are combined to create the flowers’ soft petals, while the center features a beautiful golden pink fill for timeless charm.


Prima Gems: If she’s irresistibly cute.

This year, why not celebrate love playfully. Taking a more light-hearted — yet still equally meaningful — approach to Valentine’s, Prima Gems is offering a charming heart-shaped diamond ring, perfect for everyday wear. 


S.T. Diamond: If she’s refined and well put together.

For Valentine’s Day, S.T. Diamond is presenting a complete jewellery set that comes with earrings, rings, and a pendant especially designed for the season of love. Perfect for the woman who knows what she wants and how to get it, this is a set that’ll add the ideal finishing touch to any look.


P&P Jewelry: If she’s big on statement pieces.

P&P Jewelry has specially crafted a ring with precious gems, such as the ruby, embellished with white diamonds. The result? A stunning, glittering oval shape that’s sure to make a bold statement.


The Other Brands

Of course, these aren’t the only brands joining in the campaign. A number of leading diamond boutiques are also involved, and will be offering special collections for February. Other brands to keep an eye out for include Bijoux de Louise, Charms, Karat, Le Beau, Mikimoto, Nara, Pannarai Jewellers, Premiera, Rajdamri Gems, Scintilla Gioielli, Sette, Siam Tiara, Sirinapa Diamond, Sirus Tanya, Tang’s by Chua Lee, Trez Jewelry and Xiaviar.


Special Offers

As part of Siam Paragon’s ‘Valentine’s Diamond in Dreams’, a number of special privileges to gratify your inner shopaholic. For instance, for every purchase of THB80,000, you’ll receive a THB4,000 Siam Gift Card (limited to only 25 prizes — start shopping now!). Every purchase that exceeds THB150,000 comes with a THB8,000 Siam Gift Card, and there are also plenty of exclusive offers from leading credit cards.

To find out more about Siam Paragon’s ‘Valentine’s Diamond in Dreams’, call 0 2610 8000, or visit

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Staff Writer