Miu Miu Gives You the Inside Scoop at its Siam Paragon Pop-up

Fans of Miu Miu should hurry over to Siam Paragon. Until December 12, the luxury fashion brand is presenting its first ever pop-up installation at the shopping centre, and it’s a good one.

The MIUlady pop-up features gigantic replicas of MIUlady bags. Inside them, visitors can discover the story of the bag through a series of short films.

Miu Miu takes as much pride in its craftsmanship as it does its distinctive sense of style, and both are underpinned by the brand’s enthusiastic support of feminine independence. This spirit is on display at Siam Paragon.

The videos reveal the process of planning and crafting MIUlady bags, from selecting the playful pop-art colours to cutting the Madras goat leather and calfskin. They also showcase some of Miu Miu’s more notable touchpoints, especially the trademark flaps featuring oversized brass belt buckles that are embellished with bright, eye-catching gemstones.

In all honesty, the bags are hard to miss, and you probably won’t spend a lot of time inside them; however, they should set the mood for shopping for a new bag at Miu Miu’s Siam Paragon boutique.