Prada sets the stage for retail buzz as the first luxury fashion brand to kick off the pop-up store soon after the lockdown regulation has been eased. Prada’s Hyper Leaves, the imaginative concept pop-up space inspired by nature, aims to delight mall goers and enthusiastic shoppers looking to splurge after weeks and months at home.
Dedicated to the Spring-Summer 2020 collection, the Hyper Leaves pop-up spans across 136-sqm space at The Emporium Bangkok and features a kind of forest pavilion made with green painted metal mesh and neon lights and enriched by Prada triangle yellow logos. Big leaves displays and tables, a nature-inspired backlit walls with display, hanging clothes platforms and green flooring complete the hyper realistic setting.
The rich, colourful and vibrant setting makes a perfect home for the SS2020 collection, which boasts techniques such like tie-dye on knitwear, iconic postcard-printed items, raffia bags as well as accessories made in Prada’s signature materials like saffiano and nylon. For men, you can shop the items featuring the new Prada triangle yellow logo as well as colourful nylon bucket hats and small accessories.
Visit Prada Hyper Leaves pop-up store at The Emporium Bangkok until May 31, 2020 or checkout prada.com for more details.