How long has it been since the Bangkok denizens impatiently queued for an opening of a high fashion store in unison? Well, as far as we could remember, not a single boutique could manage to move the feet of the Thais for its inaugural opening. That was only until Virgil Abloh’s Off-White™ hit the capital on September 22!
The buzz around the opening of Off-White™’s first store in the Kingdom was spotted much earlier when distributor PP Group launched the official Off-White™ Bangkok instagram account (@off__white__bangkok) on July 1. Up until the present, each photo posted by Off-White™ Bangkok receives an average of 3,000-4,000 Likes. This figure can be considered extraordinary even for PP Group, who also manages other best known luxury brands such as Loewe, Céline, Emilio Pucci, Givenchy, Tory Burch and Roger Vivier.
And as sceptics may doubt the conversion of social media success to actual retail traffic, Off-White™ has proved its fans are among the most loyal on earth. On Saturday, over 300 fans lined up in front of Siam Paragon to be the first to purchase limited edition products and many latest releases from the Fall-Winter 2018 collection. Abloh’s vision of luxury streetwear with motifs and details rooted in art, music and cultures seems to resonate with the contemporary sensibility, making the brands one of the most desirable among young style consumers.
And with Abloh’s critically successful first collection for the world’s biggest luxury fashion house like Louis Vuitton, we believe Off-White™ is also on the road to conquer the world!
Check out the Fall/Winter 2018 collection from Off-White™ at Siam Paragon.
For more information, see www.off—white.com