In a week packed with parties, launches and openings, Prada effortlessly made the opening of their new boutique at Iconsiam a night to remember. It’s an evening jam-packed with familiar faces in fashion, social luminaries and stars of international calibre.


prada iconsiam

Opened earlier this year, Prada Iconsiam is a unique concept store — the first of its kind in Southeast Asia, and perhaps the first in Asia if you only count a flagship boutique that offers a full range of clothes and accessories for both men and women. The interior itself is a statement — bas relief walls shipped from Italy depicting the iconic Prada prints, with an artisan stationed here in Bangkok for a month to work on the relief by hand. The panels of light on the ceiling may give a modern, almost futuristic feel, but the furniture — some of them come from Miuccia Prada’s private collection and are one-of-a-kind— enriches the space with a feeling of exclusivity.


Sunny Suwanmethanont, Nichkhun Horvejkul, Kanyaweensongmuang, Sonya Singha, Praya Lundberg, Sukollawat Kanarot, and Wongravee Nateetorn

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The brand’s classic reference codes are reinterpreted and enriched by details of green marble and wood. Of particular note among the furnishings are the design elements such as the wooden table with the painted rétro crystal top and the grey velvet-upholstered chairs.


Vipada Donavanik, Jutatip Krairiksh and Gunnigar Virojanavat

The event welcomed a huge crowd of Prada’s die-hard fans and loyal customers, as well as invited celebrity guests and showbiz stars led by Nichkhun Horvejkul, Praya Lundberg, Nattasha Bunprachom, Mashannoad Suvalmas, Sonya Singha, Sukollawat Kanarot, Sunny Suwanmethanont, Wongravee Nateetorn and Kanyaweesongmuang.

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