While at first thought, haute horology and haute cuisine seem worlds apart, the two are actually long-time friends. With both being comparably rigorous disciplines centered around precision, and blending tradition, creativity and authenticity, you’d be surprised by the similarities shared between a watchmaker handcrafting a watch, and a chef preparing a dish. Both require delicacy, and both are masterpieces.
For years, Blancpain has been among the first to draw attention to this fact, through its ‘Art of Living’ approach — serving as an official timekeeper for multiple culinary contests, and even offering reviews through its corporate magazine “Lettres du Brassus”.
On a more literal note, Blancpain timepieces have graced the wrists of famous chefs all across the globe for decades. Surrounded by friends who together, through past and present, have accumulated over 100 Michelin stars, it comes as little surprise now that the Manufacture would further establish its relationship with the Michelin Guide, through announcing a new global partnership.
This joining of hands is rooted by several touchstones — namely, the pursuit of excellence, passion, and expertise. As Blancpain sets to accompany the Michelin Guide as it seeks out the world’s most exceptional culinary talents, the international gastronomic scene has much to look out for.
Exactly how this partnership will manifest is still yet to be fully revealed, though we know that every year, over 20 events and guides will celebrate the art of haute cuisine, going from Shanghai to Paris, and New York to Tokyo, to name but a few venues.
To find out more about Blancpain’s new partnership with the Michelin Guide, visit blancpain.com.