Without a physical platform to showcase all of its novelties, Cartier took to the Internet — a first for the maison.
2020 has been slow and somewhat uneventful for novelties, with far fewer launches than previous years. On the contrary, plenty has happened in the greater watchmaking realm – from the Covid-19 pandemic temporarily shutting down production facilities, to brands postponing novelties, Watches and Wonders 2020 moving to a digital platform, and brands announcing a painful divorce from Baselworld. In the midst of it all, it seems Cartier has taken every obstacle in its stride. If you had believed the brand would scale down the number of novelties given the development at its peers, you couldn’t have been further from the truth.
Ronde Louis Cartier enamel filigree
Ronde Louis Cartier straw and gold marquetry
Not only have existing collections such as the Panthère been given a refresh, but Cartier also has created an all-new collection in the Maillon de Cartier while incorporating the Tank Asymétrique into the Privé collection designed to showcase Cartier’s historical pieces. Last year, Cartier introduced the Santos-Dumont as a more accessible, quartz-powered collection to complement the Santos. For the new decade, the maison has expanded the collection into several limited editions, including ones whose cases are made of platinum (not so accessible now, it seems). Tapping into its archives, the maison has contemporarised the Pasha while retaining its signature – a square inside a circle. It has also shown us why Cartier is a revered watchmaker with several grand complications such as a minute repeater with a perpetual calendar. For proof? Browse the galleries below. We will provide in-depth reviews in the coming months as they hit the boutiques.