We look back at key milestones of luxury watchmaker Longines over the centuries, from the inception of the comptoir, to the brand’s first World Fair.
Nearly two centuries ago, in 1832, Swiss watchmaker Auguste Agassiz formed a partnership with two other watchmakers. Together, the three set to run the Raiguel Jeune et Cie comptoir, which would later gradually become the Agassiz comptoir, or the Agassiz factory. The watch parts were all produced domestically, meticulously created in workshops by highly skilled craftsmen, before they were assembled, and finally distributed by Auguste Agassiz himself. The comptoir’s watches are all ancestors of the Longines watches we know and love today.
Fast forward three decades later, to 1867, and the first pieces bearing the Longines name were born. Exquisite, delicate, and graceful, they were adorned with the winged hourglass logo that today has become an icon in horlogerie, along with a special serial number — signs that they were produced by the same factory. Today, the timepiece bearing the number 335, is the oldest Longines watch in the company’s possession.
1900 marked yet another key milestone for the brand — Longines’ first Expo Universelle Paris. The luxury watchmaker had the opportunity to attend the World’s Fair in Paris, where they presented 100 chronometers, including the iconic La Renommée. It was at such exhibitions, where Longines would collect and bring home an impressive number of awards — a fact proudly highlighted in the brand’s well-known slogan of the earlier 20th century. Longines, “The world’s most honoured watch.”
Stay tuned on our space for more episodes of memorable moments in Longines’ history. To find out more, visit longines.com.