Panerai invites visitors to mix and match their watch collections with accessories at its first worldwide Watch Accessories Room.
When it was first founded in Florence back in 1860, Panerai was originally a workshop, shop, and school of watch-making — one known for supplying the Italian Navy with precision instruments. Today, the luxury watchmaker has garnered a pretty high repute for timepieces that blend Italian design flair with Swiss horological expertise. Amidst its current success, Panerai looks back to its roots with the unveil of its first worldwide Watch Accessories Room, located at its Canton Road flagship boutique in Hong Kong.
The Concept: What is a Watch Accessories Room?
Rising from Tsim Sha Tsui — the heart of Hong Kong’s main luxury shopping district — Panerai’s first worldwide Watch Accessories Room aims to create a wholly one-of-a-kind shopping experience for watch aficionados. Inside a contemporary yet welcoming space, customers and collectors are invited to discover the Panerai universe first-hand.
The Decor: A Closer Look Inside
Celebrating its 10th anniversary, Panerai’s Canton Road flagship is known to be the watchmaker’s largest boutique, with an impressive facade made of undulating aluminium panels — accentuated, of course, by an iconic wall clock upon which a Panerai dial can be seen large-scale. Located inside this boutique, Panerai naturally did not skimp on any details for its Watch Accessories Room. Oak and burnished brass are among the materials incorporated into the space, while a distinctive, decorative Torpedo display dominates the center of the room — a nod to the Italian Navy, which is heavily embedded into the brand’s heritage.
What’s in Store?
Guests can expect an incredibly wide range of accessories available — including up to 670 straps and bracelets, and a full range of buckles. The highlight of the space is definitely the interactive strap display, where visitors are invited to get a feel for the accessories available, exploring the full aesthetic and functional potential behind the brand. Guests can mix and match their personal watch collections with the accessories in store, to see firsthand how the different colours and materials fit with their timepiece, and discover their ideal Panerai watch.
To find out more, visit panerai.com.