Specialising in high-end timepieces and fine jewellery, TKI has long served as an official retailer for Patek Philippe. From the brand’s first appearance in the TKI Boutique at Grand Hyatt Erawan, to the opening of the first Patek Philippe boutique in Thailand, the luxury watchmaker has shared an immensely strong relationship with TKI, and the Bunjapamai family behind them. We look back at the partnership shared between the two over the years, and celebrate various milestones through the key components that make Patek Philippe the iconically timeless timekeeper it is today.
Patek Philippe doesn’t follow trends — it sets them.
In the words of Chaiyatat Bunjapamai, director of TKI group, “The Patek Philippe brand embodies the values of luxury, quality, and most importantly family that TKI strives to give both its customers and staff.” As long-standing retailers, TKI is accustomed to fluctuating trends, but according to Chaiyatat, what’s intriguing is how “Patek Philippe doesn’t blindly follow trends, but is the pioneer that sets them. The same can be said for when Patek Philippe launched its ‘Generations’ campaign. While other brands focused on celebrity-heavy, product-centric advertising, Patek shifted the industry in its own direction. This, for us as retailers, was a memorable event. It gave us a new way to tell a story, and assist clients in selecting timepieces that they would undoubtedly pass on to their children, and the generations to follow.”
Patek Philippe is still family owned.
A century later, and Patek Philippe has maintained true to its roots as a purveyor of quality timepieces, as well as a family business. According to chairman of TKI Group Phumiphan Bunjapamai, one of the highlights from his career was attending Patek Philippe’s 150th anniversary celebration with Henri, Philippe, and Thierry Stern. “Being there with three generations of the Stern family reminded me that when we think of Patek Philippe, we don’t think of it as a brand, but as a family. They emphasise the importance of having us as retailers, and that is what keeps us connected and committed as partners of such a great family.”
It’s not about sales — it’s about forging strong relationships and upholding quality craftsmanship.
According to Phuris Bunjapamai, director of TKI Group, Patek Philippe is able to forge more genuine relationships between the retailer and the consumer, because “Patek Philippe has never been about pushing sales, but rather to educate the client. We make certain that each customer discovers the timepiece they love, and find the one that is most compatible with their lifestyles.”
Patek Philippe will be hosting an exhibition in Singapore.
Taking place from September 28 until October 13, the Watch Art Grand Exhibition at the Marina Bay Sands Theatre in Singapore gives watchmaking aficionados the chance to immerse themselves in the world of Patek Philippe. Designed to take you to another world, the exhibition is reminiscent of the historic salons on Rue du Rhône in Geneva, the manufacture in Plan-les-Ouates, or the Patek Philippe Museum.Find out more about the Watch Art Grand Exhibition here, or find out more about Patek Philippe and TKI at tki.co.th.