Timing is everything, and the recent announcement of luxury watchmaker IWC’s new online virtual boutique could not have come at a better time – when virtual connections are happening more than physical ones.
The new virtual boutique, heavily influenced and enriched by its successes in its real boutiques around the world as well as the one at Siam Paragon that opened in 2015, takes the retail experience to a new level as it enables all watch enthusiasts to explore IWC’s intriguing heritage and six watch families literally anytime, and anywhere.
Having paid due attention to the client journey, the IWC virtual boutique comes with an array of functions that make viewing and shopping for a new watch that much easier, while making it feel like you are actually visiting the boutique in real time.
All you have to do is enter this weblink – or scan the barcode below – which can be accessed on the go, to view IWC’s full collection of timepieces. Once you’re at the door of the store, you’ll see an array of user-friendly functions in both Thai and English, including a chatbox which makes exploring IWC’s six watch families easy and efficient.
As you enter the virtual shop, you’ll see the names of various watch families pop up and you can just click on the one that tickles your fancy. If you want to delve deeper into each of the watches, the chatbox offers some thoughtful content on IWC’s history, partnerships and even its new manufacturing centre in Schaffhausen.
You can zoom in, check prices, see the various colours, straps and other technical specifications that are on offer and even make an informed decision by using the search function to compare your favourites. Viewing each of the timepieces and watch families is enabled by 360° technology, with digital pinpoints bringing selected IWC timepieces into swift focus.
Questions regarding timepieces can be directed towards the Client Advisor in real-time on the LINE messaging app, daily from 12pm to 7pm. And if you want to take it a step further, you can schedule an appointment to visit the IWC boutique at Siam Paragon.
For more information, visit www.iwc.v-boutique.com/th.