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For the last quarter of a century, the bespoke New York-based publishing house of Assouline has served as what’s appropriately been called a “librarian of luxury”. Although starting out with compact, hand-size volumes devoted to famous names in fashion and luxury goods that sold for a mere handful of dollars, the company quickly moved on to specialise in huge, lavishly photographed, printed and bound tomes that could cost upwards of four or, in the case of limited editions, even five figures.

Still a family business today, the company was founded in Paris basement by a couple with extensive experience in the luxury ecosystem: Prosper Assouline headworker in an advertising agency, while his wife Martine had served as head of communications for the house of Rochas. So it was perhaps inevitable that when they began their own publishing venture they didn’t stray too far from terra cognita, with a catalogue of beautiful books devoted to the grand maisons of French fashion and luxury, names such as Cartier, Chanel and Dior — one that’s expanded in magnitude along with the physical dimensions of the publications themselves.

In addition to fashion and luxury — subjects with which the company has served as several brands’ semi-official biographer — Assouline explores other subjects likely to be of interest to a readership that is by definition affluent and globally aware. Art, design,  architecture, automobiles and high society naturally figure prominently, but at the other end of the scale the publishing house is perfectly happy to engage with elements of  culture that are less obviously elevated.  So far it’s produced five monumental collaborations with Coca-Cola, while a 2008 enquiry from the toymaker Mattel resulted in a pair of equally enormous publication, one devoted to the Barbie Doll and the other to Hot Wheels.

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The Beachside Bar Le Club 55 in St Tropez, France
Travel is another topic perfectly suited to Assouline’s eisitely ecessie treatment – indeed te imprints first outing, in 1994, was with a book devoted to the couple’s favoured hotel in southern France. Today the Assouline library, which now extends to more than 1,700 volumes, positively groans with titles devoted to destinations exotic and chic, both near and far away. So to sweeten the bitter pill of being confined or months on end to or own all-too-familiarly dreary necks of the woods, we’ve decided to offer some respite by delving into the pages of five of Assouline’s newest travel tomes St Tropez Soleil, Uzbekistan – The Road to Samarkand, Amalfi Coast, Zanzibar and Athens Riviera. Travel has always been about turning the dream of the unfamiliar into reality, and it’s hard to imagine a more evocative way of provoking such visions than this collection of beautiful images.
The story originally appears on Prestige Online Hong Kong.
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John Wall