As Malaysians, we’re extra proud of our local designers but especially so when we see the beauty of our culture reflected in wearable art. We’re talking about Batik, the technique of wax-resist dyeing to create intricate patterns and details on textiles. Fern Batik, founded and designed by Fern Chua, is a label that was formed in 2013 after winning the Fashion Pitch organised by the government investment arm, MyCreative Ventures. Fern believes strongly in the beauty of batik and its timelessness in the every-changing world of fashion.
The brand has just celebrated the launch of its first flagship store in Bangsar Village II. And they sure know how to throw a great launch party. The launch was officiated by the Deputy Minister of Tourism, Arts and Culture (MOTAC), Yang Berhormat Muhammad Bakhtiar Wan Chik, while other Batik champions were also there to lend their support.
“The Ministry of Tourism, Arts and Culture (MOTAC) is committed to ensuring the sustainability and long term development of batik as part of our cultural heritage and as a growing industry. The ministry, through our agency Kraftangan, has worked hard to ensure that batik continues to evolve to meet higher industry standards. In 2018, the total sales volume of Malaysian craft products stood at MYR506.5 million, which was dominated by sales of textile products (43.7%) and batik in particular (77% or MYR170.7 million). To date, there is a total of 5,572 active craft entrepreneurs registered with Kraftangan including 1,712 textile entrepreneurs, of which 671 are batik entrepreneurs,” commented YB Bakhtiar.