Whisky can turn a bad day into flowers. Befittingly, a wise man once said courage is a vitamin best swallowed with whisky. Visualising the aphorism into a 90-second cinematic work of art is what The Macallan had succeeded in with the launch of “Make The Call”, its first-ever global brand advertising campaign, underpinning the brand’s luxury credentials and introducing new generation of consumers to world’s most precious single malt Scotch whisky. 
The campaign cornerstone, “Make The Call” describes the philosophy of The Macallan itself. It delivers a powerful statement of encouragement and confidence for those brave enough to spot the risks worth taking and follow them through to success. The campaign is an emotional visual story, delivered with cinematic beauty combining stunning visual effects and CGI. It is the portrayal of a man yearning to achieve great things, making a bold decision which ultimately leads to a more fulfilling life.
For The Macallan, when it comes to its audience, the confidence to choose what matters in life is “wisdom worth having”. This is exemplified in the brand’s illustrious history of making significant decisions often that have entailed an element of risk, which have paid off and made the brand the success it is today. The brand is therefore a symbol of inspiration in making big decisions and to “Make The Call” that takes life from the ordinary into the extraordinary.
Nothing worth having ever comes easy in life. The tremendous effort and time put into The Macallan first-ever global advertising campaign could clearly be seen in each scene of the 90-second clip. Inevitably, the powerful message that was beautifully forged throughout the picturesque video could be strongly felt – never give up out of fear.
That being said, when the time does come in a test of courage to fight for what you’re passionate about, just down a couple shots of the smooth single malt Scotch whisky and make the call. The only question is: Would you risk falling for the chance to fly?
