You’ve heard the age-old adage: “Laugh and the world laughs with you; weep and you weep alone.” Well, we like the new cheekier version better, which starts the same but ends with, “Snore and you sleep alone.”
The fact is, a lot of people snore. And in some cases, when a partner’s noisy night repertoire hits the roof, it can trigger problems like sleep disturbances, waking bouts and well, relational dissonance.
This is when Bose steps in to save the day, or should we say, night. Simply called the “noise-masking sleepbuds”, the smart earplugs were originally developed by three fresh-faced engineers who founded a tech venture named Hush. They were apparently sick of being kept up at night by snoring roommates and partying neighbours.
Hush and Bose eventually became bedfellows themselves. Like spotting the perfect bride, the American audio giant swooped right in to acquire the San Diego-based startup in 2016.
Bose gave the Bluetooth-enabled earplugs a face-lift and dressed it in its own designer wear. The heart of the tech mainly remains intact: Cancel out common sleep-disturbing sounds like snoring, barking dogs, road traffic and things that go bump in the night (look up: spouses with small bladders) through noise-isolating eartips and soothing sounds to help you snooze.
The Bose Sleep app allows you to choose from nature sounds to other familiar relaxing rustles that the company guarantees will render bedroom noises completely inaudible. Oh, and don’t worry, the app contains an adjustable alarm too so you can make sure you wake up to another day — still attached to your partner.
Lamentably, the prototype Bose smart earplugs are sold out. The first ever batch will reach lucky buyers in February 2018, where Bose will gather feedback to improve the product before aiming for a mass-market launch later in the year.