Linda Louise McCartney, former wife of The Beatles legend Paul McCartney and mother to designer Stella McCartney, died of breast cancer back in 1995. The photographer-turned-activist has been an immeasurable influence on her designer daughter, who followed her footsteps by taking up vegetarianism and animal rights activism.
Linda Louise McCartney was born on September 24th, merely days before the month of breast cancer awareness. Her daughter, a favourite designer among stars and celebrities, has celebrated her birthday by launching her annual Breast Cancer Awareness campaign featuring award-winning actress, Sofia Vergara. The campaign raises awareness around the disease and serves as a reminder to keep healthy and get checked regularly.
This year the campaign will be in two parts. This first part features Sofia’s impactful image and voice to positively encourage pride in women in the face of severity. In the campaign, Sofia wears the new limited edition bra and brief set designed by Stella McCartney for her Autumn/Winter 2018 lingerie collection.
In addition to the campaign, McCartney also announced the launch of Stella McCartney Cares, a UK registered charity that will support the designer’s ongoing personal commitment to Breast Cancer Awareness. The first official initiative of the new philanthropic platform will be the donation of 1,000 “Louise Listening” post-operative mastectomy compression bras to women undergoing treatment for breast cancer around the world.
Moreover, Stella joins hand with the award-winning actor and director Idris Elba who featured in Stella McCartney’s new Breast Cancer Awareness campaign to celebrates the launch of www.stellamccartneycares.org. Honest, confident and inspiring, this new campaign short film “All is Love” sheds light and information on the disease, a very personal cause to both Idris and Stella.
Appearing alongside an inspiring group of people who bravely share their experiences with breast cancer, the British actor narrates “All is Love”. Idris’ voice challenges the taboo of men speaking openly about women’s breasts and the experience of breast cancer, which effects both women and men directly and aims to inspire, educate and support.
