How do you know that Sulwhasoo means serious business when it comes to ginseng?
Answer: The luxury Korean beauty brand spent 50 years researching the elixir-like root — almost as long as it took to build modern-day Singapore.
The association between Sulwhasoo and Korean ginseng first took root when the brand’s scientists thought about how ginseng had a positive effect on skin, since it offered health benefits when consumed. But there was a stumbling block. When eaten, ginseng saponin — its prized essence — becomes an active (and beneficial) ingredient as it interacts with digestive enzymes in the body. However, when used in skincare, the lack of these enzymes on skin made it difficult for the scientists to harness the full benefits of the plant in a skincare product.
To solve this, Sulwhasoo created the world’s first Bioconversion Technology, which reportedly helps deliver the anti-ageing active ingredient in ginseng saponin into the deeper layers of skin.
Today, the brand’s iconic Concentrated Ginseng Renewing Cream EX is in its fourth reformulation. Besides Compound K, an anti-ageing ingredient found in ginseng root, it has Ginsenoside Re from ginseng flowers that prevents skin damage by making skin more resilient.
What all this means: The cream targets early signs of ageing such as dryness, dullness and loss of firmness, creating a softer and more youthful appearance especially in wrinkle-prone areas such as between and around the eyes, the mouth and the nasolabial folds. The upgraded Concentrated Ginseng Renewing Cream EX is available in two options: The Original has a richer texture and more robust ginseng scent, whereas the Light formula has a refreshing texture and the fresh scent of ginseng flowers and leaves.
But when you need an even stronger boost of ginseng goodness, there’s the newly launched Sulwhasoo Concentrated Ginseng Renewing Creamy Mask, which contains a whopping eight times more ginseng energy than the face cream. Available in a box of five sheets, it has firming and brightening properties.
To make sure all these nutrients reach your skin’s deeper layers more thoroughly, the mask is made with a patented Double Wrapping Sheet. The outer film, made from Gore-Tex material, blocks external aggressors from penetrating, while locking in moisture and allowing skin to breathe. The inner layer then takes care of the skin with a comfortable fit, so the active formula is able to penetrate skin more effectively. The bonus: The dual structure makes the mask mess-free to apply as the creamy essence does not get onto your fingers. Instead, your face soaks it up, looking more radiant and hydrated after use.
If it’s your peepers that need a pick-me-up, you’ll be glad to know that like the face cream, the advanced formula of the Sulwhasoo Concentrated Ginseng Renewing Eye Cream Ex also contains the most advanced red ginseng anti-ageing ingredient, Compound K. It helps to make your eye area look more “awake” and refreshed by targeting issues such as wrinkles, sagging, dryness and uneven skin texture. With the help of a Melting Elastic Emulsion Technology, the formula firms up the skin around the eyes and has a rich yet pliable texture that makes it so easy to apply, without you having to tug at the delicate skin here and stretching or stressing it further.
This article is brought to you by Sulwhasoo.