On April 25, 2019, Prestige became the media partner for La Mer’s launching event of its newest version of The Concentrate at Folia kitchen & Bar. La Mer introduced The Concentrate with a new kelp-inspired design, a new stabilizing ferment, and the same formula within – a restorative treatment infused with a concentrated form of cell-renewing Miracle Broth to help visibly calm redness, irritation and other signs of inflammation. Suitable for sensitive skin, The Concentrate helps your skin to be stronger and resilient on tackling daily pollutions.
At the event, La Mer demonstrated how The Concentrate helps the skin and acts as a shield by testing The Concentrate to a piece of cloth that resembles the skin’s texture. At one side, a drop of The Concentrate was applied, and none for the other side. After that, La Mer dropped a chemical that acts as a polluter to both of the sides. The result was visibly proven, as the side that has The Concentrate drops on it was protected and was not absorbing the chemical. On the other hand, the other side of the cloth that was not given The Concentrate beforehand was quickly absorbing the chemical. Imagine what would happen to our skin then?
La Mer also gives special treatments like hand massage with La Mer’s finest products to Prestige friends who attended the event. See more pictures from the event in the gallery below.