In an era when many clothing retailers are closing stores, online fast-fashion label Love, Bonito has opened two soon-to-be three brick-and-mortar outlets in Jakarta since 2015. Another one will launch soon. In addition, Love, Bonito, which originated in Singapore, has more than 87,000 followers online.
The woman behind Love Bonito’s success here is 26-year-old Managing Director Bianca Belnadia. She graduated from Fashion Institute of Design and Merchandising in Los Angeles and was previously Brand Manager for Sebastian Gunawan.
“If you want to be successful, you have to work smart and, most importantly, you need to put in the hard work and be consistent,” Bianca says. “Starting a business is easy, because that’s when you’re the most fired up, but maintaining it is the tough part. I am trying to become more patient. As a person, I am learning to be more patient towards life and others. It teaches me to step into other people’s shoes and have compassion.”