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JEFF HENDRATA

JEFF HENDRATA

Jeff Hendrata co-founded Karta with Andrew Tanner Setiawan and Tjokro Wimantara in 2016. It’s a crowd-sourced platform that provides customised advertising services on motorcycles, enabling riders to earn extra money by attaching a billboard to their vehicle. Karta covers more than 15 cities in Indonesia and has more than 15,000 driving partners.

“Ojek drivers captured my interest,” says Hendrata of his company’s origins. “Their income was decreasing owing to the oversupply of drivers. Some were earning less than the minimum wage. Karta works by combining technology, marketing and advertising. The advertisers use Karta technology to monitor and analyse the performance of their ads.”

The holder of an Information Technology Degree from Bina Nusantara University adds: “For me, becoming successful is an everlasting journey. I can’t really achieve it because it is not eternal. My definition of success is being able to help more people in life.”


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