Last year, over 4 million international tourists came to Bali. As the island continues to gain global exposure, Laura Hasjim is on the frontline of its growth. She is the second generation of Maxima Realty Group, a property company that specializes in developing luxury resorts and villas in Bali. Her father Djoni Hasjim leads the company, while Laura handles the sales and marketing division.
Among the projects that Laura works on is New World Grand Bali Resort, scheduled to open next year. The first New World Hotels & Resorts property in Indonesia spans across 10.8 hectares of natural slopes in Bukit Peninsula, a scenic spot at the southern tip of Bali.
Another project that keeps Laura busy is Waldorf Astoria Ubud, a Hilton Group property that is also set to open next. “I see sales and marketing as a platform to unleash my creativity, and ultimately the key to achieve my goals,” she enthuses. “It is very challenging and exciting at the same time to create, pursue and fulfill my customers’ needs through the work I do.”
Her passion in the hospitality industry is equipped with a proper set of knowledge. Laura graduated with Honours in both of her bachelor’s programmes –Business Administration in Hospitality Management and Bachelor of Science in International Hospitality Management – that she took at Glion Institute of Higher Education in Switzerland.
“I’ve always wanted to pursue my career in relation to service orientation within sales and marketing,” she says. “That is why studying hospitality has always been my passion. Fortunately, my family business concentrates in this sector, allowing me to focus on developing my interpersonal skills in the sales and marketing division.”
Laura has a promising career in front of her, and she has a set of values that keeps her going. “Honesty, passion, dedication and focus-minded will drive you to achieve your goals. Curiosity will give you knowledge and insights. Networking will give yourself an advantage in a much greater reach.” She adds before concluding the interview: “Lastly, never give up on yourself. Always belief in yourself.”