Chen Wu-Kang

Chen co-founded Kelti International with his wife Huang Lisui in 1989, with a unique business approach that integrated brick-and-mortar, direct sales and multilevel marketing. They have since expanded the cosmetics company to 13 countries. He was named “Most Respected Direct Selling Entrepreneur” by the China Direct Selling Culture Forum in 2015 and 2016. The brand and its products also garnered awards from the Forum in 2016.