You may remember Kaws‘ giant floating sculpture making its way down Victoria Harbour in Hong Kong last year. Well, he’s done it yet again. But this time around, the American artist and designer has launched a virtual reality (VR) experience in collaboration with augmented reality (AR) and VR specialists, Acute Art. Dubbed Expanded Holiday, the virtual experience demonstrates the enormous potential of AR and conveys a sense of mischievous humour through the juxtaposition of physical and virtual worlds.
The global launch, which took place on 12 March 2020, consisted of three components: a public exhibition and two editions. The exhibition sees 12 monumental AR sculptures available to audiences via the Acute Art app from 12th to 26th March in major cities and locations in Africa, Asia, Australia, Europe, Middle East, North America, and South America. For the editions, the first instalment comprises 25 AR sculptures (1.8 metres) that will be available for purchase through the Acute Art site for approximately HK$77,731 (US$10,000) each. The second release will be an open edition consisting of AR sculptures arriving in three distinct colourways that will be released in various timeframes. Individuals who download the works will be able to keep them for 24 hours or 10 days, and share their experience on social media. Prices start at approximately HK$54 (US$6.99) for one sculpture for 24 hours.
Kaws explains in a statement, “When I realized the quality that could be achieved and experienced in AR, I was immediately drawn to its potential… I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to expand on that in a whole new arena. The possibilities of locations and scale are endless, and I’m excited to start a new dialogue in this medium.”
View our gallery below for a preview of the public sculptures in various locations: