When Fritz Hansen’s iconic collection of Arne Jacobsen chairs were first released over 60 years ago, most of us weren’t even born yet. Today, however, the chairs have become a timeless icon in the premium furniture scene — regardless of your age or background, you’ve probably sat in them, loved them, perhaps even coveted them for your own home.
Celebrating the many milestones of Fritz Hansen over the years, Norse Republics — the luxury Danish brand’s sole distributor in Thailand — is embarking on a new era, complete with some pretty bold rebranding decisions, as well as a complete revamp of the House of Fritz Hansen in Soi Somkid. While renovations are taking place, Fritz Hansen has launched a special pop-up space at Central Embassy, which will last until the end of December 2019. From the new conceptual approach, to exciting releases, here’s everything we love about Fritz Hansen’s latest chapter.
They’re Dropping ‘The Republic of’
The new era of Fritz Hansen from Norse Republics begins with a renaming of the brand — from ‘The Republic of Fritz Hansen’, to just ‘Fritz Hansen’, short and sweet. The removal of the original prefix marks a step towards redefining the brands’ image, as Fritz Hansen expands its product portfolio, uniting all designs under one iconic umbrella.
Same Signature Pieces, Whole New Environment
From Arne Jacobsen chairs, to Poul Kjarholm’s PK80 daybeds and Piero Lissoni’s Lissoni Sofa, the Fritz Hansen Pop-Up space at Central Embassy offers a showcase of all the iconic designer pieces in a whole new environment. Open, airy, and tinted with a sense of fun, the space brings out a side of Fritz Hansen we’ve rarely seen — a side that’s young, playful, and hip while still retaining the brand’s roots in exquisite craftsmanship.
Especially striking are the lights — hanging from the ceiling, the designs seem even more magnificent than usual when experienced in the spacious environment.
The Concept is ‘Room for Imagination’
Bolder, more vibrant — the colour palette brings about a new set of colourful hues — and all about enhancing the everyday, the new concept puts emphasis on a very human approach to design that is lasting and extraordinary. Reflecting Fritz Hansens’ philosophy of improving the spaces we live in through great design, this new space really connects to consumers — achieving a sense of home and accessibility through each design, from current to conservative.
There’s a New Leather — NUANCE
Each coming with a nuance of grey, the NUANCE leather is designed to take on more character over time, as a patina gradually emerges with use. Luscious, durable and infused with depth — classic Fritz Hansen — the entire collection has also passed a Total Volatile Organic Compounds test, meaning it is the first material of its kind to have minimised its emissions and environmental impact.
There’s Also a Special Collaboration with Samsung Electronics
Fritz Hansen has continued collaborating with Samsung to unveil the latest Serif TV — a design that gives you both minimalism and elegance, courtesy of French designers Ronan and Erwan Bouroullec. The perfect addition to any contemporary home, the Serif can also be easily placed on any flat surface.
In celebration of this exciting new pop-up space, numerous society faces and A-list personalities gathered at Central Embassy for an intimate congratulatory party, including names such as Suquan Bulakul, Milin Yuvacharuskul and Anchisa Vacharaphol. Dario Reicherl, the CEO of Fritz Hansen Asia, was also in attendance. Scroll through the gallery below to see more of who was there.
Experience the Fritz Hansen pop-up space firsthand at Central Embassy’s first floor from today until December 31, or visit norserepublics.com.
The online content creator for Prestige Thailand, Mary handles the magazine's digital platforms. She enjoys black coffee, astro charts and listening to entire albums in one go. When not engrossed in a novel or having brunch, catch her on the hunt for new restaurants and the city's latest happenings.