The unveiling of the Jimmy Choo Capsule Collection will have every fashion lover in giddy delight. You will not only be able to choose the pair of shoes that best fits you but will also have the option to personally customise each pair to your liking. With floral and starry jewelled buttons crafted from Swarovski crystals, these decorations are irresistible.
“Our Capsule Collection allows you to express a new level of individuality through your shoes. Choose the shoe or bag that fits your mood and pick from a tempting menu of jewelled and fur pompom treats to play with,” said Creative Director Sandra Choi in a press release for Jimmy Choo’s Cruise Collection 2017. “Designing and creativity are my passions and I wanted to give our clients the chance to share this wonderful experience.”
According to Choi, the collection is all about recapturing the excitement and euphoria you see in children when they’re in a candy store. This theme becomes even more clear in their Capsule Collection 2017 campaign video, which you can check out below:
It is not simply the Capsule Collection that embodies the wide-eyed wonder of a child in a candy store. The rest of the Cruise 2017 Collection also draws from that theme – showcasing stunning shoes and handbags enriched in colours from a sweet berry shade to luxurious gold. Have a look at our gallery for the full campaign images.