Elevated fashion-inspired heritage brand Onitsuka Tiger, opens its first premium store in Plaza Indonesia on 10 January 2020. The new Onitsuka Tiger store will initiate a gratifying shopping experience for the fashion-conscious, the sneaker collector or casual shopper, families and tourists.
The new Onitsuka Tiger mono-brand store is conveniently situated at Plaza Indonesia, Level 2 occupying 125sqm space. The mall itself is the home of high-end fashion lifestyle brands and is a trendy and popular meeting place today.
The store will stock the brand’s signature collections as well as the perennial and popular footwear, accessories, apparel for Men, Women and Kids. Shoppers, fans and collectors will also be thrilled to find quintessential and exclusive Onitsuka Tiger creations in store, such as the Spring & Summer 2020 collection designed by Creative Director Andrea Pompilio. This newest collection pays homage to Kihachiro Onitsuka, the founder of Onitsuka Tiger which celebrates the 70th anniversary this year, was inspired by the uniforms from various sports. The Onitsuka Tiger’s store in Plaza Indonesia will also feature exclusive Nippon Made collection-a prime example of Japanese craftsmanship.
The new addition, completes the four existing stores, Plaza Senayan, Kota Kasablanka, 23 Paskal (Bandung), and Pakuwon Mall (Surabaya).
Onitsuka Tiger Pop Up Installation
Onitsuka Tiger also unveiled its pop-up installation in Plaza Indonesia corridor and mini atrium on 6 January 2020, to celebrate the brand’s arrival in Plaza Indonesia and create awareness of the iconic lifestyle brand launching.
The installation features ten iconic celebrity profile with their own unique and authentic individual style. Vanessa Prescilla, Abimana, Dion Wiyoko, Refal Hady, Laura Basuki, Putri Marino, Adinia Wirasti, Angga Yunada, Eva Celia, and Miller Khan, wearing the Spring Summer 2020 collection, that will soon be available in stores early this year.
Born in Italy, Creative Director of Onitsuka Tiger Andrea Pompilio grew up in a highly creative environment. His father architect, his mother as a painter, and his grandmother ran a boutique and had a dream to be a fashion designer when he was a child. He graduated from Pesaro’s Art Institute and then moved to Milan to study at Istituto Marangoni where he obtained the fashion design Master. After gaining experience with various brands, he presented his signature brand in AW 2011. At Pitti Uomo in January 2013, the collaboration brand “Onitsuka Tiger × Andrea Pompilio” was launched.