As we have now embarked on a new decade, it’s worthy to note that one of the biggest fashion movements in 2010s is the rise of children’s wear lines by luxury fashion houses. Gone is the time when expensive clothing for kids is regarded as a waste, since “children will outgrow them in a blink of an eye,” as our parents would say. No, that’s not how it works for parents of the social media generation. Every moment captured on Instagram is priceless, and every single crazy-expensive outfits definitely has its worth the moment it creates a sensation — the moment it makes our kids “special.”
That’s enough for our world-famous designers to bank on the babies of affluent parents, who would never hesitate to share their love of luxury clothing with the little ones. Prestige makes a list of luxury fashion houses that tap into the children’s wear market.
The Fendi kids are fun, funky and have a hint of rebellious attitude. Built mainly from the recurring motifs / design signatures from the runway collections, Fendi Kids are full of bright, bold and candy colours, logomania, sporty vibes and playful details like ruffles and cool graphics as well as the giant eyes of the brand’s mascots Fendirumi: Piro-chan and Bug-kun. Forms are simple: peter pan-collared dress, bomber jackets, sports trousers, ruffled dresses and windbreakers, but the attitude is strikingly unique. The Fendi kids are anything but ordinary.
PAUL SMITH JUNIOR
Paul Smith Junior’s fall/winter 2019 collection takes inspiration from an imagined school trip to London. Familiar landmarks, galleries and animals in the zoo appear in prints. The brand’s signature Paul Smith Dino returns in new colours while interactive elements are introduced, such as a unique globe-trotting t-shirt, glow-in-the-dark and 3D features. The boys are given Paul Smith’s celebrated evening tailoring with velvet fabrics and tuxedo styles adding a sense of luxury. Technical materials are used in jackets to keep warmth in and rain out.
The seventh art takes centre stage at Kenzo Kids’ fall/winter 2019 collection. From superheroes to the Jungle Book, and from Marvel to Miyazaki, cinema comes alive on silhouettes that combine sophisticated and sporty elements where warps and weft and knit play the lead role against jersey and cotton fleece. The Jungle Book gives birth to wild prints dipped in the colour of rainforest, while flowers, dragons and the colour explosion of Hayao Miyazaki’s animations adorn varsity jackets, dresses, t-shirts and cargo pants.
It’s school time for Emporio Armani Junior with a selection of fun, urban clothing and accessories enriching the winter wardrobe. Comprising of the classic and the sportswear series, the first takes inspiration from the preppy style of the Ivy League with elegant blazers, short skirts and slim-fit trousers in dark and vibrant hues. The sportswear selection offers up-to-date pieces such as oversized puffer coats and crisp trainers. The original mix of shapes and sizes, featuring a continuous contrast of slim and bulky elements, comes together to create modern, urban looks.
Gucci transforms the kids wardrobe worldwide into a fantasy land with the best-loved children’s collection that is, just like the womenswear and menswear lines, rich in vintage romanticism, heavy layering, flower gardens and massive logos. Knitwear reigns supreme in fall-winter 2019 as well as denim with floral prints. The Gucci Flora print adorns jogger pants and sweatshirts while the boys can enjoy bomber jackets with GG pattern and diamond design as well as heritage prints on coats and jackets with patch and crest badge.
DOLCE & GABBANA CHILDREN
The boldest kids wear Dolce & Gabbana. A favourite of all well-off parents and fashion-conscious babies, the Dolce & Gabbana kids’ collection brings all the best from their women’s and men’s collection into the children’s wardrobe: swing dress with colourful floral prints, sumptuous heritage coats and jackets, rich embroideries, brocades and burst of colours.