“Fun and playful” is the way to go for Dior Joaillerie this coming season of love. Launching the new collection “Oui” to celebrate Valentine’s Day, the queen of Dior’s fine jewellery Victoire de Castellane reveals playful jewellery items featuring words like “Oui” (French for ‘Yes’), “Je t’aime” and “Toi Moi.” Some models feature diamonds as dot the “i”s and “j”s.
To match the unique and playful collection, Dior Joaillerie’s mainstay muse Cara Delevingne stars in the campaign, in which she is seen repeating the word “oui,” delivered in different tones and manners, in a sequence in front of the camera.
You can find out more about Dior’s new jewellery collection at dior.com