In a series of stunning photographs set against the backdrop of Rajasthan, India, Jimmy Choo has employed six of the most stylish fashion influencers to bring to life its Cruise 2017 collection in the aptly named #ChooTravels campaign.
What’s a fashion influencer, you ask?
Well, to understand that you must also understand that the fashion world is a constantly changing industry. Even in high fashion where quality is revered over quantity, trends come and go in the blink of an eye – and for the better part of the past decade, fashion magazines have been the voice dictating what is in and what isn’t, but not anymore. With the digital age, a new generation of voices have begun to rock the fashion world. These fashion bloggers are not only reeling in millions of loyal readers daily but their influence is so wide-reaching that fashion brands are taking notice – Jimmy Choo being one of them.
Photographed by ex-model and Vogue Australia contributor Candice Lake, these six women are shot under two separate themes: Enchanted Evening and Getaway. Each woman styled themselves to reflect their individual aesthetics, but all the while, they are showing off a beautiful accessory piece from Jimmy Choo’s colourful Cruise 2017 collection.
Without further ado, let’s meet these influencers.
1. Courtney Trop in Enchanted Evening
American-born Courtney Trop is the blogger behind Always Judging – a site dedicated to fashion, food, street culture, travel, music and design. Here she is wearing a Vanessa Seward dress and rocking Jimmy Choo’s Kris sandals and Lockett Minaudiere clutch.
2. Helena Bordon in Enchanted Evening
This stunning beauty hails from Brazil. Her eponymous blog is also one of the most influential lifestyle and fashion sites around. Helena Bordon is wearing a Helo Rocha dress, and wearing Jimmy Choo’s Jenna platform sandals and carrying its Cloud clutch.
3. Leila Yavari in Enchanted Evening
As the fashion director of luxury fashion retailer StyleBop, Leila Yavari also handles the popular instagram, Fille Il A Mignon. In this stunning shot, she is wearing a Reformation dress and cape, while showcasing Jimmy Choo’s Tower pumps and Lockett Minaudiere clutch.
4. Gala Gonzalez in Getaway
5. Carmen Hamilton in Getaway
6. Evangelie Smyrniotaki in Getaway
Evangelie Smyrniotaki is the founder and director of the Athens-based fashion blog Style Heroine. Here she wears a Valentino top and skirt, while looking effortlessly cool in Jimmy Choo’s Lash sunglasses.
For more images from Jimmy Choo’s #ChooTravels campaign, check out the gallery above.