Each year in August, the nation’s fashion heavy weights will descend upon Pavilion KL at Bukit Bintang to experience the glitz and glamour of Kuala Lumpur Fashion Week (KLFW). During this annual fashion extravaganza, the industry’s biggest decision makers will witness the latest sartorial creations made by local fashion designers who have dedicated their lives to making ‘Made In Malaysia’ design their raison d’etre.
Established since 2013, this annual event not only celebrates burgeoning talents but also serves as a platform for emerging designers to find continued success in the fashion industry. To commemorate the latest thrilling edition of KLFW, its founder Andrew Tan recently teamed up with the Italian Trade Agency (ITA) to present one lucky designer with a golden opportunity to explore to one of the world’s most important fashion capitals as part of specially curated business enhancement programme which includes experiencing the world’s leading footwear trade show, Micam Milano.
This opportunity of a lifetime was awarded to Zulkifli Salleh, the founder of local lifestyle brand SuperSunday. Fondly known as Kioue, the former graffiti artist-turned-fashion designer first launched his lifestyle label back in 2007. Inspired by lifestyle themes such as culture, music and art, SuperSunday was eventually recognised for its efforts when it received the prestigious Best New Designer award during KLFW 2017.
As the years went on, the Malaysian designer’s utilitarian garbs and effortless aesthetic would earn him a cult following, particularly among youths who consider streetwear as symbols of individuality and freedom of expression. For ITA, it was this commitment towards innovation while keeping their fans engaged and excited that made SuperSunday the most obvious choice for the programme. “The brand has shown great advancements in their apparel, showing their eagerness in experimenting with different ideas that often eradicate social norms.”
The business enhancement programme was specially curated by the Italian footwear association Assocalzaturifici and Micam Milano, the world’s leading trade show devoted to discovering upcoming trends in the footwear industry. The 86th edition of Micam Milano will take place in Milan, Italy from 16 to 19 September. For further details, visit the official website at www.themicam.com